Job Purpose: To curate content and communication strategies for brand and for PR opportunities.

Roles and Responsibilities: 

•  Obtain in-depth understanding of product and industry

• Engage with internal and external stakeholders to understand brand briefs on unsecured business, various internal projects and help furnish content best suited to the audience

• Create new ideas and content pieces that drives readership across digital and social platforms

• Work closely with SEO team to understand the market trends and curate easy to understand content pieces that help customers, and other stakeholder alike

• Content creation for varied online, offline assets which helps drive business objectives

• Create content strategies and evaluation to keep having content creation on different story pegs and aspects of products

• Work on PR and media channel interactions to create content and curate content that resonates with the audience

• Leverage PR and speaker opportunities for senior management, and alliances, sponsorships, events through relevant content strategy, press notes and communication

• Work with content agencies for content for brand assets like blogs, social media, website, articles, PR, etc. and look at ways to amplify the reach

• Work with agency for blog creation and amplification avenues to increase readership, reach and brand awareness

• Coordinate and execute production and dissemination of PR through media playbook

• Create content for internal communication

Qualification & experience:

• Degree in related discipline

• Experience in NBFC or BFSI, preferably lending

• Min. 2 years’ experience

Essential skills: 

• Strong interpersonal, communication and writing skills

• Understanding of Financial services, lending products and services

Ideal candidate (in terms of current role/ organization/ industry): 

• Worked on PR and content, especially for financial/lending products

• Good experience in handling agency for content and sufficient knowledge on the execution of the written communication

Disability Type: Locomotor, Dwarfism, Low vision, and muscular dystrophy